KBIAS Privacy Policy

In this policy, we, Hellomarket Inc., headquartered in Seoul, Korea, inform you about our personal data collection and use practices relating to your use of Hellomarket's mobile consumer-to-consumer marketplace service for K-pop merchandise, K BIAS (“Service”)

Account Data

When you sign up for our Service or provide it in anticipation of our Service launch, you provide us with information that you can access and update within the K BIAS app or by contacting us directly.

We use your email address to communicate with you about transactions, new services and things we believe may be of interest to you. We collect social network information for login and authentication purposes.

When we are required by applicable law, we will collect additional information from you. You consent to promptly comply with such request from us if you wish to continue using the Service. We use this additional information to comply with applicable law.

We may also update your registration information, for example, if you provide a new email on your account.

Data on Usage

When you use K BIAS, we process and deliver to you and other users of the Service information about your K BIAS transactions, such as information about items that youlist for sale through our Service and chats exchanged with other K BIAS users. In thisprocess, we may receive information about your device, software, who you communicate with, chat content, locations and our access logs, which may include IPaddress, device ID, your actions within our Service and language settings.

Our browser-based page website also places cookies to provide functionality, associating usage data with your device. We process usage information to deliver, improve and optimize our K BIAS service to determine what information, including promotional information, you may need or may be interested in.

The information K BIAS collects may be sent to us by your desktop computer, mobilephone or other access device. The information includes, but is not limited to, the following: data about the pages you access, computer IP address, device ID or unique identifier, device type, geo-location information, computer and connection information, mobile network information, statistics on page views, traffic to and from the sites, referral URL, ad data, and standard web log data and other information.

Third party Sources

We may obtain information about you from third parties such as identity verification services.

We may combine your usage data with information we collect from other companies such as Google Analytics and Firebase to customize and improve your user experience. Google Analytics collects information regarding the use of other websites, apps and online resources

You can provide us with access to certain personal information from social media third parties such as Facebook and Twitter. The information we receive varies by service and is controlled by that service only. By associating an account managed bya third party with your K BIAS account and authorizing K BIAS to have access to this information, you agree that we may use, collect and store this information in accordance with this Privacy Policy.


The cookies we use on our browser-based website do not hold any personal information about you

Many Internet browsers allow you to adjust your cookie preferences or delete existingcookies. If you set your browser to reject cookies, you should be aware that certain browser-based app or website features, promotions or services may not be available to you

Data Retention and Access

You can review and edit your personal information at any time by logging in to your account and reviewing your account settings. If you wish to close your account permanently, please contact us at kbiasapp@gmail.com.

We keep account and usage data as long as required by applicable law. We may retain personal information from your account to resolve disputes, complete investigations, prevent fraud, enforce our Terms of Service User Agreement, or take other actions as required or permitted by law.

If you close your K BIAS account we will deactivate the account within 30 business days. Please remember that others can see messages and content that you have sent them or posted publicly even after you close your account. Also, please remember that we keep deactivated account information for a certain time period as allowed by applicable laws.

We do not disclose your individual account information or usage data to third parties,except

  1. with your consent
  2. to allow service providers under contract to perform operations, such as fraud prevention & risk management, marketing, customer service and technology services.
  3. as necessary to protect you, other users, us or third parties from actual or potential harm, including fraud, data security or confidentiality breaches, other liability, or where someone's physical safety seems at risk.
  4. with affiliated and unaffiliated service providers in the United States and abroad that help us deliver, analyze, improve and manage our service, subjectto confidentiality agreements.
  5. to maintain or service your account.
  6. as necessary to resolve a problem between K BIAS users or with third parties.
  7. as required by law or to assert or protect legal rights.
  8. in connection with a proposed or actual sale or reorganization of our company,divisions or assets, subject to the acquirer accepting the commitments made in this policy and in compliance with applicable law.
  9. as otherwise permitted by law.

We take steps to protect your account information and account chats and to protect against data loss, misuse and unauthorized access or abuse. However, no internet transmissions are ever completely secure nor error-free. In particular, chats sent through the K APP are not encrypted.

It is your responsibility to control access to your device, including keeping your login information confidential. It is also your responsibility to notify K BIAS if you suspect the security of the account or information you provide has been compromised.


You can opt out of marketing messages by contacting us or following the directions that may be provided within the message. Even if you opt out, we may still send you non-marketing communications, such as messages about your account or products and services you have requested.

We do not sell or rent your account information to third parties for marketing purposes. We may combine your usage information with information we collect from other companies and use it to improve and personalize your K BIAS experience. K BIAS may use this information for its own marketing purpose.

If you have any questions or requests, please contact us at kbiasapp@gmail.com. Please reference “Privacy Policy” in the subject line of your inquiry. You may access information that we have about you and correct such information and request the deletion of your personal data in accordance with applicable law.